Navigating complex challenges through human centred design,
research led insight and
visual excellence
Strategic impact through design
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Hi, I'm Prakriti.
I think in questions, map it out on lists & chase each day with a productive grit.
My design practice is guided by a systems-thinking mindset, grounded in empathy and creative insight. I'm skilled in navigating complex, wicked challenges through research-led strategy and human-centred design. My passion lies in using design as a catalyst for behavioural change that benefits both people and the planet.
Core Capabilities
Creative Thinking & Design
Strategic Branding
Design Thinking
UI/UX Design
Strategic & Analytical Skills
Social Innovation
Strategic Foresight
Design Research
Systems Thinking
Design Strategy
Core Transferable Skillset
Time Managament
Empathy
Communication
Collaboration
Work with me
I help bring clarity to ideas and shape them into thoughtful, real-world outcomes.
Brand & Strategic Direction
Experience & Systems Design
User Research & Insights
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Brand positioning
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Design strategy
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Branding and Identity
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System design
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Behavioural design
(Design Thinking & Behavioural Science)
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User research
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Insight synthesis
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Translating findings into direction
When you need clarity on what you’re building and where it’s headed.
When things feel unclear, scattered, or need to be better structured.
When you need to understand users before making decisions.
Prakriti demonstrated the necessary research and skills that led to a holistic outcome for the given design project. The nature of the project challenged her to communicate and collaborate with several stakeholders, which she effectively carried forward with utmost dedication.​
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Tanushree Agarwal
Ex-Head of Design at Nua Woman