Sweet Sensations Branding
Brand Building | Strategic Branding | Creative Direction
End-to-End Branding: From Strategy to Café front
I led the strategic rebrand and café identity, extending the brand’s visual language into packaging, menu design, and in‑space touchpoints. Working closely with the founder, we ensured the redesign stayed true to the brand’s heritage while positioning it to thrive as a modern, welcoming café aligned with its new business goals.
Creative Freelance Consultant
Brand Story
Sweet Sensations began as a home bakery in Shimla in 2016, specialising in personalised eggless cakes and desserts. In 2023, it evolved into a neighbourhood café, expanding its offering and physical presence.
Challenge
To craft a brand that felt both familiar and fresh, capturing the emotional warmth of a beloved home bakery, while thoughtfully evolving it into a cohesive, inviting identity for its next chapter as a physical café.
2016
Homebakery
Aim
2023
Cafe
To strategically build and design a memorable brand identity for Sweet Sensations—defining its creative direction while aligning with the café’s evolving business goals and vision.
Old Logo
My Role
-
Brand strategist + designer
-
Collaborated directly with founder
-
Took on end-to-end responsibility: storytelling, branding, packaging, menus, café identity
Branding and Identity
The primary color blends playfulness with refinement, making it an ideal attention-grabbing representation for the brand.
Brand Stickers
Brand Stickers
Brand Stationary
Packaging Boxes
Sensational Tote Bag
Brand Social Media
Branded food paper
Cafe Menu
Takeaway Packets
Cake Boxes
Cafe Menu
Sensational Tote Bags
Brand Activation for the Cafe
.jpeg)
.jpeg)
About the Place
The Heritage Trail is a place designed to immerse visitors in the charm of colonial-era architecture of Shimla and storytelling. Within this historically rich space, Sweet Sensations was brought in as the in-house cafe brand, known for its decadent delicacies and vibrant identity.
Project Scope
• My work involved applying the brand's visual language such as the logo and decorative elements across the space to ensure a cohesive presence within the historically themed environment.
̐• Designing all customer-facing collaterals, including the menu card and other print materials to reflect the brand’s tone while harmonising with the heritage aesthetic.
• While I led the design independently, I worked closely with the founders throughout the process to ensure alignment with their vision and feedback.
The Challenge
The key challenge was to create a cohesive visual and experiential identity that felt true to both—respecting the place’s British Victorian charm while allowing Sweet Sensations’ modern, contemporary vibe to shine through.
Designing the cafe identity for Sweet Sensations within the Heritage Trail space required striking a balance between two contrasting aesthetics.
Behind the scenes!
Founder Appreciation
Prakriti has been a joy to work with—thoughtful, creative, and full of initiative. She brought a clear vision that beautifully elevated our brand presence, and her calm, collaborative energy made the whole process seamless. I’m excited to continue working with her as she leads the creative direction of Sweet Sensations.
Aanchal Jain
Owner of Sweet Sensations
Thank you!
